Universal Fantasy

Universal Fantasy became a buzz phrase among authors after 7 Figure Fiction by T Taylor was released. T Taylor, as well as many bestselling authors, is convinced injecting Universal Fantasy into their books, blurbs and marketing is the reason for their success. But what the hell is Universal Fantasy? To sum up, I'd say it incapsulates all the fantasies we as humans dream about. It's those transformational 'zero to hero' fantasies. It's the untouchables only you can touch. It's the families and communities who wrap you up in their arms. It's that One Big Love. Obvious, delicious stuff. Or 'butter' as T Taylor calls it. 

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Here's a list of some of the main UFs. But if you really want to dig deep and understand why and how this works, I'd really recommend buying T. Taylor's book. But for a general overview, here's a list I made...